ASA Attribution

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Apple Search Ads · cohort report

Keyword P&L

Revenue is cohorted to install date, not spend date. Each keyword sits against the break-even line — bars to the right earned back more than they cost. Revenue is net of the store commission.

Apps

register · api keys · settings
App slug / bundle id
Display name
Currency
Takehome
$1 = ?

Apple Ads Accounts

campaign api · spend auto-sync (12 hourly)
Account name
Client ID
Team ID
Key ID
Private key (optional — khaali chhodo to server ki .pem file use hogi)
20
Keyword Loss ← break-even → profit ROAS Inst. Payers Conv % Spend Revenue CPA Verdict
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Verdicts are thresholds, not instructions: raise above 2.0×, hold from 1.2×, lower below 1.2×, pause below 0.8×. Keywords under the minimum install count show as collecting — a keyword with four installs tells you nothing yet.